Connecting the dots

Long story short

AM made a new visual identity for Cyber Hub, a non-profit organisation that works to strengthen and create more start-ups within cyber security in Denmark. Essential for all digital innovation is cyber security, and the organisation is working across institutions and disciplines in order to secure the best solutions. Cyber Hub is connecting the dots between different stakeholders and facilitates access to development programmes, networks and funding.  

We thought the idea of Cyber Hub connecting the dots was an interesting starting point, in working with the visual identity.

The dots are a visualisation of all the different parts, which Cyber Hub brings together. They act as a protective shield to each other and adapt in order to form different icons, making it possible for Cyber Hub to communicate all the activities and visions within the organisation.

We chose a palette of both clear and warm colours and combined it with a mix of graphical and editorial pictures. A new typography and logotype for Cyber Hub makes the identity strong and communicative, which is essential for all brands.