The goal for our project with Alba Tankers Aalborg was to reinvent their brand with a contemporary identity and a decent pinch of nostalgic graphics. Alba Tankers Aalborg is an ambitious, passion-driven and forward-thinking Danish tanker-management company, that prides itself on being a reliable partner in their industry. Our goal was to liven their brand with a new and engaging spark, through an industrial, yet colourful, graphic identity and website.
The aim of our project was to create a unique graphic identity which would emphasize Alba Tankers' position as visionaries in the tanker business – a graphic personality containing their heritage as well as their vision. The idea was to challenge the sometimes expressionless visual tendencies within such corporate businesses through a brightly-coloured and expressive graphical look, wherein we still used some older style choices of the industry, but updated them with a modern and creative edge.
The design team at AM created a strong graphic identity for Alba Tankers Aalborg after the tanker company approached us with a desire for reinvention. The outcome was a graphic identity, including a logo redesign, a new brand personality, animations and illustrations of the vessels, colour schemes for the vessels, and a brand-new website. Inspired by the vivid colour palette of the shipping industry of the 80s, and the shape of Alba Tankers’ own vessels, we created an expressive graphic personality, used on the company’s webpage, as well as on their vessels.