They attend the workshop, where the purpose is to translate business strategy into a brand that can be understood, felt and attract new employees to the wind turbine industry. But they are also included when Nanna reflects on the values of her own brand. About being authentic, standing up for what you believe, and about embracing the well-being and development of the individual.
At AM, we collect both people and brands and believe that brands create value when we design them for people. See the entire portrait in the film here.