The Sparkling T is a tastemaker and a gamechanger in the beverage industry. The Copenhagen-based brand offers a range of non- and low-alcohol sparkling beverages based on organic, cold brewed tea. Launched in 2022 by an award winning sommerlier The Sparkling Tea is part of a growing category of elevated aperitifs and celebratory drinks that combine Nordic craftsmanship and aesthetics with Asian tea traditions.
We have developed the name, core story, visual identity and executed it on a wide product range as well as developed the packaging of The Sparkling T.
The goal of the project was to define a strong strategy and communicate the relevance of the brand through appealing visual elements and written words.
By translating The Sparling T brands values to creative brand drivers, we created a communication platform and a simple design with illustrations, graphic elements and colours that can be used across formats, channels and product categories.
Latest Design Kan om AI - September 2023
Design Kan om AI - September 2023