The wind industry is growing fast and needs people across the world. People who would like to create a more sustainable world - and maintain it.
We’ve worked with Global Wind Organisation (GWO) developing a universe that can help the wind sector attract talent to the industry. The communication universe should be easy to use for companies and organizations in the industry across the world, and understandable to people across cultures and languages.
Based on solid insights from GWO we’ve crafted a core narrative, core messaging and a tone of voice - all unfolded in a new visual universe. All built on the idea of ”Propel Your Career” with the mission to promote careers in the wind industry and attract new talent across the world.
All the elements of the campaign are gathered in an online brand guide with tools available to all GWO members.
Latest Design Kan Specialafsnit: Reduction Roadmap
Design Kan Specialafsnit: Reduction Roadmap