It's not always about building something new and big. Sometimes you just need to tidy things up a bit.
The Alzheimer's Association - like many others - has seen their visual universe grow over time as new initiatives and media have emerged. Together with the Alzheimer's Association, we have gathered the fine heritage of Arnoldi's logo and the elements and colors that work well in the dialogue with the many members in a brand architecture and a visual universe that is easy to use in everyday life. We cleaned up, refined a few elements and got things organized together
In the solution, we focused on creating an inclusive design that meets the special needs of the association's target groups in terms of readability, cropping of images and other factors that studies show are important for people with dementia.
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