AM + Mazanti-Andersen Korsø Jensen

Redesigning Denmark's oldest law firm.

165 years of progress

Long story short

Our project with Mazanti-Andersen Korsø Jensen centered around developing a sharp and contemporary visual identity – worthy of Denmark’s oldest law firm. In collaboration with creative agency The Unicorn, we created several graphic design solutions, meant to emphasize the firm’s professional, progressive, and qualified brand personality. The process included elements such as the development of a refreshed colour scheme, web design, and modern lines and shapes.

The idea

Our mission was to guide a law firm, with impressive 165 years of expertise, into the 21st century. The main objective was then to create a contemporary and innovative visual identity for Mazanti-Andersen Korsø Jensen, without stripping the law firm of their proud legacy. Our entire graphic design process was intended to emphasize, that despite the law firm’s ripe age, they are an up-to-date agency.

The outcome

The project was initiated through developing an overall impression of Mazanti-Andersen Korsø Jensen’s desired graphic design and visual expression. The law firm sought for the preservation of their professional and trustworthy brand personality, with a modern and innovative twist. This lay the foundation for the design of the visual identity with its fresh, contemporary, and refining colours and fonts. We also helped the law firm to newly shot, professional photographs for their website. The common denominator for both the print-, and web design of the visual identity, was the focus on shapes and sharp lines as a key design element.