What is the entrepreneur's weak spot? How can you balance being both brand strategist and an entrepreneur? What should an angel invest in?

Frederik Halsted is today's guest and reveals some of his professional experience to host Kristina May in the first part of this episode. He believes in the value of a good triangular relationship between the customers, the company and the competition based on a solid strategy, but most importantly, he believes it is 'human progress for the greater good' that we really need to be investing in.

Halsted is a strategic advisor, business developer and brand strategist with extensive and global experience with a series of blue chip companies and boutique consultancies, where he successfully leads creative business transformations. He is an angel investor and sits on numerous boards.

In the second part of this episode, The Design Can Panel discuss the topic with a broader angle, bringing new perspectives and trying to find solutions for the future and challenges of being an entrepreneur.


The Panel:

  • Katherine Richardson, Professor, Leader of the Sustainability Science Centre at the University of Copenhagen

  • Morten Grubak, VP of Creative Direction at Zalando and IODF Development Board Member at the Institute of Digital Fashion

  • Clare McNally, Creative Director and Copywriter at McNally Unlimited

  • Mie Levi Fenger, Head of Business Growth at Valified

Host and interviewer

  • Kristina May, Branding Strategist, Podcast Host and Founding Partner of AM Copenhagen


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