Alternativet shapes the future

Branding of a political party

Branding a political party is not just about colors and logos. It’s about creating a language for change.

When we first started working with Alternativet, the task was to elevate them from a movement to a mature organization – without losing the energy and wealth of ideas that have always made them unique.

We have developed a brand strategy, core narrative and visual identity that made Alternativet more than a movement, a party that can last. Where others speak of fear, Alternativet speaks of hope. Where others preserve the system, they build a new one. And where politics often feels distant, Alternativet makes it human – through citizen proposals, digital communities and a voice that points forward, not fingers.

In short, Alternativet is not just a party. It is a method. A way of shaping the future.