The tech behind great coffee
Key Services:
Aillio develops innovative, powerful, and beautifully crafted coffee roasters — and brings together thousands of nerdy, curious people in a global community. It’s hard not to be swept up by the energy of Jonas Lillie, Jacob Juul, and Jacob Lillie.
We’ve created Aillio’s new visual identity — an identity that reflects their ambition to build long-lasting products people truly care about, while pushing the coffee industry in a new direction where every serious player roasts their own. That takes courage, creativity, and deep technical understanding.
As part of this ambition, we designed a custom typeface for Aillio: AILLIO HIGHER FREQUENCY. It gives the brand a clear, consistent voice and is shaped by Aillio’s values:
courage and confidence in its sharp details.
integrity in an honest, functional design language.
creativity and a sense of adventure in the subtle character traits that bring the typeface to life without overpowering.
The identity lives across their entire digital ecosystem:
Roastime — the tool for developing and refining roast profiles.
Roastworld — a global community where roasters share knowledge and experience.
The visual system is designed to unify all these elements into one cohesive expression.
