A New Crown for a New Ministry

A Crown Shaped by Community and Individuality

How do you create a crown for the newly established Ministry of Senior Citizens?

A crown that matches the distinguished family of crowns used across our ministries, while also expressing what the new ministry exists to do.

It wasn’t too difficult, because the new ministry was very clear in its message. They wanted a design that would signal individuality, community, closeness, self-determination, and joy of life.

That is why the ministry’s new crown places the individual at the center, supported by a strong community. The crown is designed with respect for heraldic tradition, and together with an uppercase wordmark and a diverse color palette, it forms the visual universe through which the ministry can present itself to the world and to the Danish people.