AM + Nosco
Logo animation of the new dynamic design concept.

Long story short

Our project with Nosco revolves around the idea of highlighting a spontaneous and creative mindset in a graphic identity. Nosco believes in the advantages of building collaborative innovation communities in large corporations through an open exchange of ideas. Our goal was to reflect the flow of unfiltered ideas and to invite people to interact with the identity, while speaking with a rebellious, anti-establishment tone-of-voice.

Key visual presenting tagline, illustration style, and logo design.
Nosco dynamic logo system
Nosco dynamic logo system.
Key visual, showing the illustration idea of the identity
A key visual to show the illustration style and communications concept.
Key visual, showing the illustration idea of the identity
A key visual to show the illustration style and communications concept.
Key visual, showing the illustration idea of the identity
A key visual to show the illustration style and communications concept.

The idea

AM wanted to showcase Nosco’s passion for innovative cultures, and how corporations can prosper from bringing the power back to their employees. We created a graphic identity which reflects the advantages to “un-businessing” as a means for a greater amount of creative flow within collaborative communities and spaces. The aim for the identity was to encapsulate Nosco’s ambitions in an anarchistic, fun, and inventive way. To loosen the restrictive corporate tie and break the traditional boundaries through a quirky and dynamic design. The design of the red thread illustrates the initial imperfection of ideas and eliminates the perfectionism which often surrounds the mystical magic of innovation. After all… Innovation is everybody’s business.

Image style showing how the red stroke can be used on photos
Image style with illustrations to communicate the notion of having an idea about something.
Image style with illustrations to communicate the notion of loosening the corporate tie.
Poster design showing the visual identity
Poster design for the office. Very simple and invites the office to draw on it with a whiteboard marker.

The outcome

The project for Nosco included a full day of workshopping to gather insights, identifying their needs, and to jot down a ton of ideas — of course. After the workshop we started developing ideas for the identity, and as we got closer to the final solution, the whole project just added up. The outcome of the project is a complete graphic identity, as well as a full communication concept. This included a customised typeface, animation concept, illustration style, logo design, image concept, colour schemes, and finally a tone-of-voice concept. The idea with the identity was to encourage the user, as well as Nosco’s own staff, to take action by filling in the blank space with a multitude of fresh and diverse ideas. Only a few weeks after the identity was implemented, the feedback arrived in our inbox: People where embracing the new look and interaction was happening!

Customized screenshot to show the platform
We also created a customised screenshot mockup for Nosco, for them to present their software.
Customized screenshot to show the platform