Visual identity for those who stands up for global goals — Hansen & Ersbøll Agenda — AM Copenhagen — Graphic design studio
AM Copenhagen + Hansen & Ersbøll Agenda

Visual identity for those who stands up for global goals

Agenda: Global goals

Long story short

Lotte Hansen and Charlotte Ersbøll are the founders and creators of the awe-inspiring company, Hansen and Ersbøll Agenda (HEA). Since 2017 their company has maintained extensive focus on helping various organizations maintain standards that comply with the United Nations sustainability goals, goals that not only benefit the organizations themselves but also local and global communities as a whole. AM Copenhagen has collaborated with HEA in order to better strengthen their communication capabilities and spread awareness of the incredible work HEA has to offer. HEA works to create an impact and make a difference on a global scale. We aim to give HEA a powerful yet easily recognizable identity that within a creative world will sharpen their image and inspire others to make a difference.

The idea

When Lotte Hansen ten years ago today first embarked on her journey that later became HEA, their previous logo was mainly inspired by the Bauhaus-movement, an artistic movement with a primary focus on community and social order. While HEA are still currently centered around these notions, their new visual identity seeks to combine the colorful multifariousness of the UN sustainability goals along with the stringent functionalism of the Bauhaus movement. By combining these concepts AM Copenhagen seeks to create a design that not only highlights HEA core principles but is also expressive and unique.

The output

We are proud to announce that Hansen and Ersbøll Agendas new visual identity successfully showcases their creative approach and innovative work style. Through the combination of dynamic flexibility and our own extensive graphical toolbox we have conveyed HEAs message and story across multiple platforms. We have successfully created graphic elements, layout principles, a website and brand-new logo that is not only unique to HEA but perfectly captures the vision, values and core principles of the company.