AM + Acto

A visual identity with digital flair.

The digital solutions of the future

Long story short

The purpose behind our project for the ambitious and future-oriented web-, and software suppliers Acto was to assist the company with revitalizing their professional profile by creating a strong and innovative visual identity. Every component of the design was intended to express Acto’s expertise in the realm of everything digital, as well as their ambition to create the solutions of tomorrow, today.

The idea

The design process centered around the creation a full-blown visual identity for Acto. Since the digital agency prides themselves on being “geeks” in their field, we wanted to emphasize their digital and professional know-how in each component of the visual identity. The idea was to express the company’s desire for greater opportunities and collaborations in the future by designing a confident, reliable and, of course, digitally inspired identity.

The outcome

AM designed a visual identity for Acto, in many ways, centered around the “digital language” of programmers and software engineers. The visual identity development included web-, as well as print design for the Acto office space, such as posters, business cards, signage, and informative folders. We also provided Acto with a digitally inspired typography, to combine the advanced processes of software engineering with tangible customer information. Every design choice focused on showcasing Acto’s role as trustworthy and innovate partners, and web-, and software suppliers for the projects of the future.